1. When you are setting out to ________ new customers in an advertisement, choose the right words.

2. You have to ________ the public that it is in their own interest to read the instructions on all our medicines.

3. Are you aware of the latest ________ in children's clothing?

4. At the moment we are experiencing some cash ________ problems because little money is coming in.

5. This sport centre has largely been ________ by money that has come from the national lottery.

6. This machine is obviously useless and if I were you I'd get your money ________ .

7. The really effective television commercial is the one that ________ you of its authenticity.

8. In order to survive in this business you must adopt a ________ stance.

9. The trouble with these huge superstores is that they don't have enough ________ to deal with customers at busy times.

10. The ________ in the market was seen as a positive sign that the recession was over.